Beyond Social Media: Unconventional Book Marketing Tactics That Actually Work in 2025
Stand out in an oversaturated market and connect with your ideal readers
When my first book, "Career after COVID-19," hit #1 on Amazon's Career Guides category in 2020, I received countless messages asking how I did it. "Did you spend thousands on Facebook ads?" "How many Instagram followers did you have?" "Was it your Twitter strategy?"
The truth surprised them: social media played only a minor role in my marketing plan.
Five…
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