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Your complete guide to the Marketing-First method for profitable book publishing, and the Author Growth community.
Welcome to Author Growth! If you've landed here, you're probably tired of hearing about authors who pour their hearts into brilliant books only to watch them disappear into the void of Amazon's marketplace.
You're in the right place.
Why 81% of Authors Fail (And How You Won't)
The statistics are brutal: 81% of self-published authors sell fewer than 100 copies of their book... ever. But here's what those statistics don't tell you: the 19% who succeed aren't just lucky. They're doing something fundamentally different.
They're treating their book as a business asset from day one.
The Marketing-First Revolution
Everything you've been taught about book publishing is backwards. The traditional approach - write first, market later - is why most books fail. It's why brilliant entrepreneurs with decades of expertise end up with expensive hobbies instead of profitable business assets.
The Marketing-First method flips this on its head. We determine how your book will attract clients, generate opportunities, and create passive income before you write a single chapter.
This archive contains everything I've learned from guiding over 100 authors through this counterintuitive approach - entrepreneurs who've generated six-figure speaking careers, attracted high-value clients, and built consistent passive income streams from their books.
Your Next Steps
If you're new here, I recommend starting with the foundation posts (marked in bold) to understand the core principles. If you're already convinced that marketing-first is the way forward, jump straight into the strategic planning content.
Either way, remember this: your expertise deserves better than being trapped in a book that no one will ever read. The entrepreneurs I've worked with aren't more talented than you—they just approached their book differently.
You have two choices: Follow the same path as 81% of authors and hope for different results, or join the 19% who treat their book as what it should be—a powerful business asset.
The archive below will show you exactly how to do the latter.
Ready to get started?
Beyond Social Media: Unconventional Book Marketing Tactics that Actually Work
9 Free and Low-Cost Book Marketing Strategies You Haven’t Explored
From Zero to 2000 Subscribers: Building Your Author Newsletter
I Analysed Reddit’s Self-Publishing Reddits and Here’s What I Learned
Video Content
Have questions as you work through the content? The comment section is always open, and I read every single one.